How Lash Techs and Brow Artists Can Boost Sales This Black Friday with Lash Shampoo

By: Krystina Booker October 13th, 2024

Private Label Lash Wash

Hey beauty pros!

Black Friday is right around the corner, and it’s the perfect time to make some extra cash while giving your clients something they’ll truly benefit from. Aftercare is everything when it comes to keeping lashes and brows looking their best, and Lash Shampoo is an essential you’ll want to have on hand for your clients. Here’s how you can use it to up your sales this holiday season.

1. Build Out Lash Care Kits Featuring Lash Shampoo

Your clients trust you for top-notch lash and brow services, so why not give them a little something extra to keep up their results at home? Putting together an aftercare kit with Lash Shampoo not only helps them maintain their look but also adds value to your services. Try creating a couple of bundle options, and display them right in your space. Your clients will appreciate the thought, and it’s an easy way to increase sales without being pushy.

2. Encourage Clients to Stock Up

Let’s face it—holiday parties and gatherings are coming up fast, and everyone wants to look their best. Black Friday is a perfect time to remind your clients to stock up on Lash Shampoo so they can keep their lashes fresh and clean. Offering a little discount as a Black Friday special? Even better! They’ll love knowing they’re getting a deal on something they’ll need.

3. Educate During Appointments

I always say that aftercare is just as important as the service itself. Take a moment during each appointment to explain why Lash Shampoo is a must for keeping their lashes healthy and gorgeous. Regular cleaning helps prevent buildup and makes those extensions last. When clients understand why it matters, they’re much more likely to purchase a bottle—and they’ll thank you for the results.

4. Promote a Limited-Time Black Friday Deal

A little urgency goes a long way. With an exclusive Black Friday discount on Lash Shampoo, clients will feel more motivated to grab it while it’s available. Whether you promote it on social media, through your booking platform, or in person, make sure they know it’s a limited-time deal. It’s an easy way to drive those extra sales while making clients feel they’re getting something special.

5. Build Loyalty with Lash Shampoo

Let’s keep those clients coming back! Consider giving your regulars a special deal on Lash Shampoo or offering a discount to clients who refer a friend. Everyone loves a little something extra, and this is the perfect time to say “thank you” to your loyal clients. You’re not just selling a product; you’re building trust and loyalty, which goes a long way in this industry.

Wrap-Up

Black Friday is a golden opportunity to boost your sales and offer clients a product that truly makes a difference in their lash and brow routine. By focusing on aftercare with Lash Shampoo, you’re not just making a sale; you’re setting your clients up for long-lasting, beautiful results. Bundle it, promote it, educate on it—whatever you choose, it’s all about giving your clients that little extra value they’ll remember you for.

Let’s make this Black Friday one for the books!